DEVELOPERS
Recognized industry-wide for our LOFT and CONDO knowledge and expertise, LOFTWAY successfully integrates the most cost-effective Sales & Marketing campaigns for new LOFT/CONDO projects. No expensive ad agencies, market research, or web design companies are required when you hire LOFTWAY. By fully utilizing the power of the Internet, we create innovative and effective web-based marketing campaigns aimed directly at your market.
Our Services
- •Land and/or building LOFT/CONDO suitability
- •Project naming
- •Neighborhood LOFT/CONDO absorption assessment
- •Project logo design and branding
- •In-house LOFT/CONDO market research
- •Marketing plan budget consultation
- •Pro forma consulting
- •Marketing material design and development
- •Building size, unit count, unit mix, and unit size consultation
- •Project website development
- •Architectural drawing review and consultation
- •Neighborhood development cycle analysis
- •Building floor plate optimization
- •Marketing plan development and execution
- •Develop pricing schedules and targets
- •Establish and manage a project-specific database
- •Advice on unit design, layout, specifications, and finishes
- •Utilization of LOFTWAY in house buyer database
- •Purchase Agreement and Sale review and consultation
- •LOFT/CONDO market positioning
- •Set up and manage in-house processing
- •Recommend loft-savvy professionals in contract management
- •Sales center location and design consultation
- •Innovative and cost-effective e-marketing
- •Model suite(s) location and design
- •Pre-launch marketing run-up consultation
- •Plan, develop, and implement a Broker cooperation program
- •Consult with an interior design firm to reflect and enhance market demand
- •Existing project rebranding, re-positioning
- •Provide on-site sales and administration staff
- •Sales center staff management and training
Bigger DOES NOT mean better. As a small company, we devote a high level of personal attention to only a select number of projects, large or small.