Recognized industry-wide for our LOFT and CONDO knowledge and expertise, LOFTWAY successfully integrates the most cost-effective Sales & Marketing campaigns for new LOFT/CONDO projects. No expensive ad agencies, market research, or web design companies are required when you hire LOFTWAY. By fully utilizing the power of the Internet, we create innovative and effective web-based marketing campaigns aimed directly at your market.
1. Land and/or building LOFT/CONDO suitability
2. Project naming
3. Neighborhood LOFT/CONDO absorption assessment
4. Project logo design and branding
5. ln—house LOFT/CONDO market research
6. Marketing plan budget consultation
7. Pro forma consulting
8. Marketing material design and development
9. Building size, unit count, unit mix, and unit size consultation
10. Project website development
11. Architectural drawing review and consultation
12. Neighborhood development cycle analysis
13. Building floor plate optimization
14. Marketing plan development and execution
15. Develop pricing schedules and targets
16. Establish and manage a project-specific database
17. Advice on unit design, layout, specifications, and finishes
18. Utilization of LOFTWAY in house buyer database
19. Purchase Agreement and Sale review and consultation
20. LOFT/CONDO market positioning
21. Set up and manage in-house processing
22. Recommend loft-savvy professionals in contract management (i.e., architects, designers, financing, etc.)
23. Sales center location and design consultation
24. Innovative and cost-effective e-marketing
25. Model suite(s) location and design
26. Pre-launch marketing run-up consultation
27. Plan, develop, and implement a Broker cooperation program
28. Consult with an interior design firm to reflect and enhance market demand
29. Existing project rebranding, re-positioning
30. Provide on-site sales and administration staff
31. Sales center staff management and training
32. Bigger DOES NOT mean better. As a small company, we devote a high level of personal attention to only a select number of projects, large or small
