DEVELOPERS

Recognized industry-wide for our LOFT knowledge and expertise, LOFTWAY successfully integrates the most cost-effective Sales & Marketing campaigns for new LOFT projects.  No expensive ad agencies, market research and web design companies required, when you hire LOFTWAY.  By fully utilizing the power of the Internet, we create innovative and effective web-based marketing campaigns aimed directly at your market.

1. Land and/or building LOFT suitability 2. Project naming 3. Neighborhood LOFT absorption assessment 4. Project logo design and branding 5. ln—house LOFT market research 6. Marketing plan budget consultation 7. Pro forma consulting 8. Marketing material design and development 9. Building size, unit count, unit mix and unit size consultation 10. Project website development 11. Architectural drawing review and consultation 12. Neighborhood development cycle analysis 13. Building floor plate optimization 14. Marketing plan development and execution 15. Develop pricing schedules and targets 16. Establish and manage project-specific database 17. Advice on unit design, layout, specifications, and finishes 18. Utilization of LOFTWAY in house buyer database 19. Purchase Agreement and Sale review and consultation 20. LOFT market positioning 21. Set up and manage in-house processing 22. Recommend loft-savvy professionals contract management (i.e. architects, designers, financing, etc.) 23. Sales center location and design consultation 24. Innovative and cost-effective e-marketing 25. Model suite(s) location and design 26. Pre-launch marketing run-up consultation 27. Plan, develop and implement a Broker cooperation program 28. Consult with an interior design firm to reflect and enhance market demand 29. Existing project rebranding, re-positioning 30. Provide on·site sales and administration staff 31. Sales center staff management and training 32. Bigger DOES NOT mean better. As a small company, we devote a high level of personal attention to only a select number of projects large or small

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